From Medicine to Medical Billing: LL Billing CEO Lisbet Rodríguez Recognized by S Revista

Category: industry | Author: LL Billing Team | Published: September 29, 2026 | Read time: 4 min read

S Revista recognized LL Billing CEO and founder Lisbet Rodríguez as a Súper Mujer. Read her journey from medicine to medical billing and highlights from El Poder de los Hispanos.

LL Billing CEO Lisbet Rodríguez holding the framed S Revista feature recognizing her as a Súper Mujer
Lisbet Rodríguez with the framed S Revista feature recognizing her journey as a Súper Mujer.

This Hispanic Heritage Month brought a proud moment for the LL Billing & Financial Services team. S Revista, the leading luxury and lifestyle publication for Latinos in the United States, featured our CEO and founder, Lisbet Rodríguez, as one of its Súper Mujeres. And on September 29, our team joined S Revista and Diario Las Américas for El Poder de los Hispanos, a live conversation on identity, representation, and legacy.

A story that started in medicine

Lisbet grew up in Tranquera, a small town in Cuba, and began her career studying medicine. After emigrating to the United States, she spent years earning licenses and gaining experience with other companies in the healthcare administration field. Along the way, she saw a gap that would define her path: many practices had billing support, but few had a partner truly invested in their financial health.

In 2021, Lisbet founded LL Billing & Financial Services, with the support of her husband and business partner, Boris Hernández. From our base in Miami, we support healthcare providers with medical billing, coding, revenue cycle management, and credentialing.

For Lisbet, the move from clinical medicine to revenue operations was never a departure from her calling. As she told S Revista, it was “the way I found to keep helping humanity.”

Lisbet Rodríguez with Iliana Labastida, executive director of Diario Las Américas, at the El Poder de los Hispanos event
Lisbet Rodríguez with Iliana Labastida, executive director of Diario Las Américas.

Why that matters to the practices we serve

The idea behind that story shapes how we work every day. Physicians should spend their time with patients, not chasing denials, reworking claims, or waiting on credentialing files. Our role is to carry the administrative weight so that care teams can focus on care.

That is also why we see ourselves as partners rather than vendors. Billing is not only about submitting claims. It is about accompanying a practice through the full cycle, from eligibility to reimbursement, with clear communication and accountability at every step.

El Poder de los Hispanos

Official El Poder de los Hispanos event announcement for September 29 at 12:30 PM
Official announcement for El Poder de los Hispanos, presented by S Revista and Diario Las Américas.
Lisbet Rodríguez at the S Revista recognition ceremony with Lucy Murillo and S Revista director Lisbet Fernández Vía
Lisbet Rodríguez at the recognition ceremony alongside Lucy Murillo and S Revista director Lisbet Fernández Vía.

On September 29, S Revista and Diario Las Américas hosted El Poder de los Hispanos at Caffe Abbracci in Coral Gables, streamed live on Instagram. Moderated by Giselle Blondet, the panel brought together Omer Pardillo-Cid of the Celia Cruz Foundation, Dr. Aida Levitan, meteorologist and communicator Deborah Martorell, Martha Leplaid of Hablemos ABA, and a closing reflection by Mariela Encarnación.

Official event profile of moderator Giselle Blondet
Giselle Blondet, moderator of El Poder de los Hispanos.
Official event profile of panelist Omer Pardillo-Cid of the Celia Cruz Foundation
Omer Pardillo-Cid, representing the Celia Cruz Foundation.
Official event profile of panelist Dr. Aida Levitan
Dr. Aida Levitan, entrepreneur, philanthropist, and cultural leader.
Official event profile of panelist Deborah Martorell
Deborah Martorell, meteorologist, communicator, and S Revista cover personality.
Official event profile of panelist Martha Leplaid of Hablemos ABA
Martha Leplaid of Hablemos ABA.

The conversation covered identity, culture, representation, and the responsibility of opening doors for the next generation. One idea stayed with our team long after the panel ended: representation is also built through everyday work.

Many of the practices we support are led by Hispanic physicians and administrators and serve Hispanic patients. Supporting them clearly, professionally, and in their own language is part of how we contribute to that legacy.

Thank you, S Revista

We are grateful to S Revista for recognizing Lisbet's journey and for continuing to give visibility to the stories of our community. You can read the full feature here: Lisbet Rodríguez in S Revista.

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